The company was known as Out of the Inkwell Films, Incorporated, and later became Fleischer Studios in January 1929. Dave served as the director and supervised the studio's production, while Max served as the producer. As the Bray theatrical operation started to diminish, the brothers began their own studio in 1921. Out of the Inkwell became a very successful series. Using this device, the Fleischer brothers got a contract with Bray Studio in 1919 to produce their own series called Out of the Inkwell, which featured their first characters, the as yet unnamed Koko the Clown, and Fitz the Dog, who would evolve into Bimbo in 1930. The company had its start when Max Fleischer invented the rotoscope, which allowed for extremely lifelike animation.
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